by James Daher, President, Student Government Association and student, Economics major, French minor.
Last summer I took Intro to Marketing with Dr. Dorene Ciletti, and she used a range of different methods for getting the students to work with the material. This included readings, video lectures, discussion boards, warm-up exercises, quizzes, simulations, exams and an extensive marketing plan.
Whereas some online courses I have experienced focused student work mostly on the discussion board, Dr. Ciletti’s class was a much more holistic approach to an online course. Not only did this range of teaching methods account for different learning styles, it also gave students more contact with the material. The same themes and key words would be in each assignment during any given week. The course required significant directed attention in order to complete the exams and marketing plan. But that effort and attention were focused directly on course content, rather than long readings and discussion board posts.
One of the more common methods in online education is the discussion board. While I believe that the discussion board is a useful piece of online education, it should not be the sole focus of the class. In my experience, it is far too easy and lacks engagement for many students.
Another hit to student engagement is that the online learning experience sacrifices the pre-established times students have with the material in the classroom. To make up for this, the online coursework should take up at least as much time as the student would spend in an actual classroom. However, if the class is all reading and discussion board based, many students lose focus and cut studying time short.
In sum, I personally prefer the physical classroom, but the potential of online courses is vast. If the course requires enough time and attention through varied teaching methods, I believe that this potential can be unlocked. Dr. Ciletti’s course engaged and challenged me.
by Dorene Ciletti, PhD, faculty, Marketing, School of Business
I enjoy teaching Introduction to Marketing, creating a context in which students build a foundation in marketing and use the concepts and theories to support integrated bottom-line success in an organization. The offer to develop an online course a few years ago intrigued me. Online education is growing, and while there are some common components, approaches to online classes vary, and I had some initial concerns. How would I engage the students? How could I deliver material so that students would learn effectively? How could I assure that course objectives would be met?
Rather than simply transferring the in-class experience to the online space, I made substantial changes. Working with the end in mind, I organized material into content modules, and organized the course such that we would complete one or two modules each week, with each module supporting clearly stated learning objectives.
Students need a structure that’s easy to access and navigate, and the lesson plan and learning module features in Blackboard allowed me to build modules that incorporated various content types and skill-building activities. Discussion boards can be used to share information, promote discussion, and provide evidence of learning, but used as the only activity option, it can become a chore. So, our weekly modules included links to instructor-developed brief lectures, publisher-based content, outside video content including TED Talks, some discussion board activities, and yes, even tests.
Using a variety of activities within a consistent course structure, I believe, provided a richer learning experience for the students. They knew basically what to expect for each module so they could prepare and allocate time accordingly, but I kept the course lively with various types of assignments.
Building critical thinking is important, and, borrowing from Bloom’s Taxonomy, I wanted students to move from remembering to creating. Each module promoted interaction with content in several different ways, so students had the opportunity to understand, apply, analyze, and evaluate. The final project was designed for students to create a marketing plan utilizing concepts and skills from the entire course.
Student feedback is valuable, and I so appreciate that James Daher took the time to share his perception of this online Intro to Marketing course. What better encouragement could a faculty member receive?